Stretch marks, also known medically as striae gravidarum, show a high prevalence, affecting more than 50% of pregnant women, and estimates suggest they appear in 50–90% of the general population[1] at some point in life.
What Exactly Are Stretch Marks?
Stretch marks begin as striae rubrae, which are red, purple, pink or brown lines (depending on skin tone). As they mature, they fade into striae albae, which appear paler, thinner, and slightly sunken.
According to dermatologists, stretch marks form when:
- The skin expands rapidly (e.g., growing uterus, breast enlargement)
- Collagen and elastin fibres fail to keep pace
- Small tears occur in the dermis, which later scar
Common locations in pregnancy include[2]:
- Abdomen
- Breasts
- Hips
- Thighs
- Buttocks
Why Stretch Marks Happen in Pregnancy?

Hormonal changes
Pregnancy hormones soften collagen and elastin to help the body stretch for the growing foetus. While necessary, this also makes skin more vulnerable to tearing
For closely related guidance, read our article: How to Care for Your Skin During Pregnancy and Breastfeeding.
For closely related guidance, read our article: Early Signs of Pregnancy: What Every Expectant Mother Should Know.
Mechanical stretching
As the uterus expands and weight increases, the skin stretches beyond its natural elasticity. Rapid stretching increases the likelihood of marks.
Genetics
Dermatology research shows that family history strongly predicts who will develop stretch marks. If your mother or siblings had pregnancy stretch marks, your chances are much higher[3].
Rate of weight gain
Steady, gradual pregnancy weight gain (as recommended by healthcare providers) places less strain on the skin. Rapid or excessive weight gain increases the risk[3].
Age and skin type
Young women are at higher risk because changes in skin collagen and connective tissue as they age increase the likelihood of tearing[4].
Early Prevention: What You Can Control
Although stretch marks cannot be fully prevented, dermatologists often recommend starting supportive skincare as early as the first trimester to help maintain elasticity and minimise stretch mark formation.
- Maintain healthy, gradual weight gain: Following your healthcare provider’s weight-gain recommendations can minimise sudden stretching.
- Keep the skin hydrated: Moisturisers help reduce itchiness and support comfort. Commonly used ingredients include: Cocoa butter, Shea butter, Hyaluronic acid, Almond or coconut oil.
- Support collagen through a balanced diet: Foods rich in vitamin C, protein, and healthy fats contribute to normal collagen formation. This includes: Citrus and berries, Avocado, Eggs, Fish, Legumes.
- Stay hydrated: Adequate water intake supports skin elasticity.
- Gentle exercise: If medically safe, exercise improves circulation and may support skin health indirectly.
What You Can’t Control
Even with the best care, some factors are simply beyond personal control.
- Genetics: If you’re genetically predisposed, creams and oils are unlikely to prevent marks entirely.
- Hormonal influence: Hormones are crucial for pregnancy but significantly weaken the skin’s structural fibres.
- Necessary physical stretching: The skin must stretch as your baby grows. Avoiding this is neither possible nor healthy.
- Permanence: Stretch marks fade but rarely disappear completely. Many lighten after 6–12 months postpartum.
Little Étoile Mothers’ Care Stretch Mark Cream

Little Étoile Mothers’ Care Stretch Mark Cream
Whether you’re in your first trimester or already postpartum, a well-formulated stretch mark cream can support the skin’s natural resilience and recovery.
Little Étoile Mothers’ Care Stretch Mark Cream is designed for all stages of pregnancy and beyond. It includes ingredients such as:
- Centella Asiatica: Helps support elasticity and promotes a smoother, supple feel.
- Niacinamide: Strengthens the skin barrier and helps balance uneven tone.
- Cocoa Butter & Rosehip Oil: Deeply nourishing emollients that soften tight, dry, or stretching skin.
- Vitamin E: Provides antioxidant protection and supports natural repair processes.
Why consistency matters:
- First trimester to birth: Helps maintain elasticity and comfort as the body grows.
- Postpartum: Continues to nourish stretched skin, supporting recovery and helping stretch marks and scars gradually look softer and less noticeable.
Other Treatment Options After Pregnancy
For those who wish to improve the appearance further:
- Laser Therapy: Fractional lasers and pulsed-dye lasers can improve both texture and colour, especially for newer, red or purple stretch marks[5].
- Microdermabrasion or Microneedling: These treatments may stimulate collagen, offering mild to moderate improvement over a series of sessions[5].
- Radiofrequency Treatments: Used to tighten the skin and enhance collagen remodelling, sometimes combined with microneedling for greater effect[5].
FAQs
Are stretch marks preventable during pregnancy?
Stretch marks cannot be fully prevented because genetics, hormones, and the natural stretching of skin play a major role. However, keeping skin hydrated, gaining weight gradually, and supporting skin health through nutrition may help reduce severity.
Do younger women get stretch marks more often?
Yes, younger skin tends to be firmer and less stretched naturally, so rapid growth or expansion during pregnancy may increase the likelihood of developing stretch marks.
Do stretch marks fade over time?
Yes. Stretch marks usually start red, purple, or pink and gradually fade to silvery or white lines over 6–12 months postpartum. While they rarely disappear completely, many become much less noticeable.
Can creams completely remove stretch marks?
No cream can completely remove stretch marks, but certain ingredients, like Centella asiatica actives, bakuchiol, niacinamide, and rich emollients, may improve texture, elasticity, and overall appearance when used consistently.
Are stretch marks harmful to my health?
No. Stretch marks are a normal structural change in the skin during pregnancy and pose no medical risk. They are purely cosmetic.
>> Suggested Reading: Other Common Postpartum Skin Issues
References:
- Diehl, Dr. Christian. “Stretch Marks: A Review.” ICI Journals Master List, 2021, pp. 1–11, https://doi.org/10.30978/UJDVK2021-2-68.
- Mayo Clinic. “Stretch Marks – Symptoms and Causes.” Mayo Clinic, 2019, www.mayoclinic.org/diseases-conditions/stretch-marks/symptoms-causes/syc-20351139.
- Osman, Hibah, et al. “Risk Factors for the Development of Striae Gravidarum.” American Journal of Obstetrics and Gynecology, vol. 196, no. 1, Jan. 2007, pp. 62.e1–62.e5, https://doi.org/10.1016/j.ajog.2006.08.044.
- Thompson, Dr Clare. “What Causes Stretch Marks and How Can I Treat Them?” My Baba, 2 Apr. 2024, www.mybaba.com/how-to-treat-stretch-marks/. Accessed 2 Dec. 2025.
- “Minerva Clinic – Expert Healthcare You Can Trust.” Minerva Clinic, 2025, minnervaclinic.com/body-treatments/stretch-mark-correction-treatment. Accessed 2 Dec. 2025.
Disclaimer: This guide is for informational purposes only and should not be used to diagnose health conditions or make changes to medical treatments. Always consult with your healthcare professional for advice.












