How to Care for Your Skin During Pregnancy and Breastfeeding

Pregnancy and breastfeeding are transformative stages in a woman’s life, bringing not only emotional and lifestyle changes but also significant effects on the skin and body.

During pregnancy, hormonal surges, increased blood flow, and changes in fluid balance can lead to dryness, sensitivity, hyperpigmentation, acne, and stretch marks[1]. Once the baby arrives and breastfeeding begins, the breasts, especially the nipples and areola, undergo physical stresses as milk production starts[2].

Given these realities, many expectant or new mums wonder: how do I care for my skin safely without risking my baby’s health?

In this post, we’ll walk you through what to watch out for, what to embrace, and why a simpler routine can often be the most effective.

Skin Changes During Pregnancy and Breastfeeding

During pregnancy and breastfeeding, your skin is constantly responding to shifting hormone levels. All of this shows up on the surface in different ways, including:

For closely related guidance, read our article: Little Étoile Mothers’ Care for Every Stage of Pregnancy and Beyond.

  • Increased pigmentation:
    Higher levels of oestrogen, progesterone and prolactin stimulate melanin and increase blood flow, making freckles, moles and patches like melasma or the “linea nigra” appear darker. The nipples and areolae may also become darker and larger with more visible Montgomery glands, often with added sensitivity or soreness, especially once breastfeeding begins.
  • Dryness or sensitivity:
    Changing hormone levels can weaken the skin barrier and alter oil production. The skin may become drier or more reactive, making it prone to redness, irritation or dryness.
  • Acne flare‑ups:
    Pregnancy and postpartum hormones can increase sebum (oil) production and change how pores behave, creating a better environment for clogged pores and inflammatory acne.
  • Stretch marks and loss of elasticity:
    Rapid growth of the bump and breasts, combined with genetic factors and hormonal influences on collagen, can cause these supporting fibres to tear at a microscopic level, which then shows up as visible lines on the skin.
  • Fine lines and wrinkles:
    Sleep deprivation, oxidative stress, and reduced skin barrier function during the postpartum period can make the skin look dull and less plump. Dehydration can also accentuate fine lines, especially around the eyes, forehead and mouth.
  • Heightened sun sensitivity:
    UV rays stimulate melanin further in already hormone-sensitised skin, deepening dark patches and making pigmentation slower to fade[3], even after pregnancy or breastfeeding.

>> To learn more: Common Post-Pregnancy Skin Problems and Safe Solutions 

Pregnancy & Breastfeeding‑Safe Skin Routine 

Safe and effective skin care during pregnancy and breastfeeding should be kept simple and gentle, prioritise hydration and skin-barrier support, and, most importantly, include consistent sun protection.

Here’s a basic routine that balances skin health, safety and simplicity, ideal for expectant mums or during breastfeeding:

Morning

  • Gentle, soap‑free cleanser.
  • Lightweight moisturiser / barrier‑support cream.
  • Mineral‑based broad-spectrum SPF 30+ sunscreen.
  • Physical sun-protection measures like wearing a wide‑brimmed hat, seeking shade, and wearing sun‑protective clothing.

Evening

  • Gentle cleanser.
  • Moisturiser or a slightly richer, barrier‑nourishing cream.
  • If desired: serum or cream with antioxidants or a mild acid, but only after consulting a doctor.

As needed

  • Extra moisturisation on the body, like abdomen, thighs, breasts to support skin elasticity and hydration.
  • Gentle lotions or creams if skin feels dry or itchy.

Safe and Effective Skincare Swaps

When you’re pregnant or breastfeeding, certain active ingredients can be absorbed through the skin and potentially pose a risk to your baby. However, there are plenty of effective, safe ingredients you can lean on for a glowing complexion.

Skin Concern

Safe Ingredients

Product Tips

Anti-Ageing & Collagen

Bakuchiol (plant-based retinol alternative), Peptides, Hyaluronic Acid, Niacinamide.

Use serum in the morning to support firmness and radiance safely during pregnancy and breastfeeding.

Acne/Breakouts

Glycolic Acid (AHA), Lactic Acid (AHA – gentler exfoliants), Azelaic Acid[4], Niacinamide (Vitamin B3).

Use Niacinamide to calm inflammation and regulate oil.

Hyperpigmentation/Melasma

Physical Sunscreen (Zinc Oxide/Titanium Dioxide), Vitamin C, Licorice Root extract, Kakadu Plum.

Be diligent with SPF to prevent melasma from worsening.

Dryness/Stretch Marks

Hyaluronic Acid, Shea Butter, Cocoa Butter, Argan and Jojoba Oils.

Moisturise frequently with rich creams or oils, especially on the belly, breasts, hips, and thighs.

Note:

If you have existing skin issues (e.g. acne, atopic dermatitis, psoriasis) or severe pigmentation or breakouts during pregnancy, it’s wise to consult a dermatologist or obstetrician before using new products.

Many prescription or stronger treatments, such as prescription retinoids, bleaching creams, or certain antibiotics may need to be paused or replaced with pregnancy‑safe alternatives.

Be cautious (or avoid) with strong active ingredients

Many potent actives common in anti‑ageing or acne routines are best avoided or limited during pregnancy and breastfeeding.

Some of these include[5]:

Ingredient / Treatment

Why to avoid or limit it

Retinoids / Retinol / Vitamin A derivatives

Associated with fetal risk when used orally; topical retinoids are not sufficiently studied and therefore generally avoided.

Skin‑lightening creams (e.g. with Hydroquinone)

Highly absorbed; potential risks outweigh cosmetic benefits.

High‑dose salicylic acid / strong chemical exfoliants

Can increase absorption of chemicals, irritate sensitive skin.

Strong essential oils

Can irritate skin and possibly influence hormonal balance or trigger sensitivity.

Key considerations for breastfeeding mums:

As with pregnancy, hydroquinone should be avoided due to its high absorption rate, and, if you are using any topical products (prescription or otherwise), avoid applying them to the nipple and areola area to prevent direct ingestion by your baby.

To manage the common issues of dryness and cracked nipples associated with breastfeeding, stick to simple, nourishing, and non-toxic balms. Lanolin-based creams or pure, food-grade ingredients like organic coconut oil or shea butter are excellent choices for soothing and protecting the area.

When to See Your Doctor

While most skin changes are normal, a few specific conditions can signal an underlying health issue. You should always consult your healthcare provider if you experience:

  • Severe, persistent itching over your whole body, especially on the palms and soles, which could be a sign of Intrahepatic Cholestasis of Pregnancy (ICP).
  • A new, sudden rash with bumps, blisters, or intense itchiness.
  • Any mole that changes size, shape, colour, or starts bleeding.

Introducing to You

Little Étoile Mothers’ Care Range was created with gentle and safe ingredients to provide comprehensive skincare, targeting the real needs of pregnancy and postpartum, including pigmentation, stretch marks, intimate comfort, elasticity, hydration loss.

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FAQs

How can I relieve dry, itchy skin on my tummy and breasts?

Dry, itchy skin is common as the skin stretches. You can:

  • Use a gentle, fragrance-free cleanser in the shower.
  • Apply a rich serum or cream once or twice a day, especially after showering while skin is still slightly damp.
  • Avoid very hot showers and harsh soaps that strip natural oils.
  • Wear soft, breathable fabrics that don’t rub or irritate the area.

If the itch is severe, there’s a rash, or you feel unwell, see a doctor, as some pregnancy-related conditions need medical attention.

Can I use my usual skincare products during pregnancy and breastfeeding?

Not always. Many everyday products are fine, but some active ingredients are best avoided or used only under medical supervision. In particular, dermatologists generally recommend avoiding retinoids (vitamin A derivatives) and high-strength chemical peels, and being cautious with strong acids and bleaching agents.

Note: If a product is very strong, heavily fragranced, or marketed as a “powerful anti-ageing” or “intense peeling” treatment, it’s worth checking with your doctor or a dermatologist before using it while pregnant or breastfeeding.

Which ingredients are generally considered safer to use?

In most cases, gentle, barrier-supporting ingredients are preferred, such as:

  • Hyaluronic acid for hydration.
  • Ceramides and glycerin to support the skin barrier.
  • Niacinamide for redness and barrier repair.
  • Bakuchiol for radiance, anti-ageing, and mild collagen support.
  • Mineral sunscreens with zinc oxide or titanium dioxide for UV protection.

Even with these, patch-testing and checking with your healthcare provider is wise, especially if you have a history of sensitive skin or allergies.

Is it safe to have facials or skin treatments while pregnant or breastfeeding?

Many gentle facials that focus on cleansing, light massage, and hydration are usually fine, but you should always:

  • Inform the therapist that you’re pregnant or breastfeeding.
  • Avoid treatments involving strong peels, high-strength acids, retinoids[6], or unregulated light/laser devices unless approved by your doctor.
  • Skip any treatment that feels uncomfortable, overly hot, or intense.

When in doubt, choose the safest option and get medical advice, especially for lasers, injectables, or aggressive resurfacing treatments.

>> Further Reading: Foods to avoid when pregnant first trimester

References:
  1. Center, The ObGyn. “Skin Changes during Pregnancy: What to Expect and How to Manage – the Ob-Gyn Center Las Vegas ObGyn.” The Ob-Gyn Center Las Vegas ObGyn -, 23 May 2025, lasvegasobgyncenter.com/skin-changes-during-pregnancy/. Accessed 27 Nov. 2025.
  2. Laageide, Leah, et al. “Postpartum Nipple Symptoms: Risk Factors and Dermatologic Characterization.” Breastfeeding Medicine, vol. 16, no. 3, 18 Dec. 2020, https://doi.org/10.1089/bfm.2020.0030. Accessed 28 Jan. 2021.
  3. Domain, Baby. “What You Need to Know about Melasma in Pregnancy.” Baby Domain, 25 Nov. 2025, babyology.com.au/what-you-need-to-know-about-melasma-in-pregnancy/. Accessed 27 Nov. 2025.
  4. Jablonski, Nicole . “Pregnancy-Safe Skin Care: What to Use and What to Avoid.” Healthline, 30 June 2020, www.healthline.com/health/pregnancy/pregnancy-safe-skin-care#safe-alternatives.
  5. Lopez, Andrea Pinto, and Andrea Pinto Lopez. “Pregnancy-Safe Skincare: What to Avoid during Pregnancy.” HealthAccess.com, 20 Oct. 2023, healthaccess.com/discover-topics/skin-care/pregnancy-safe-skincare-guide. Accessed 27 Nov. 2025.
  6. https://www.facebook.com/SAwisconsin. “Surgical Associates.” Sawisconsin.com, 2025, sawisconsin.com/blog/skincare-during-pregnancy-whats-safe/. Accessed 27 Nov. 2025.

Disclaimer: This guide is for informational purposes only and should not be used to diagnose health conditions or make changes to medical treatments. Always consult with your healthcare professional for advice.

 

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